29 November 2017: CinemaNext and Village Cinemas Successfully Launch First Sphera Premium Cinema in Athens
Premium Sphera Cinema Mall of Athens

Athens (Greece) and Liège (Belgium) – 29 November 2017/ CinemaNext, the European specialist in cinema exhibitor services (Ymagis Group ISIN: FR0011471291 TICKER: MAGIS, PME-PEA Eligible), and Greek exhibitor Village Cinemas are pleased to announce the successful launch of the first Sphera auditorium, CinemaNext’s new premium format cinema concept, at Village Cinemas at The Mall of Athens.

“Since the recent grand opening, the response from moviegoers, national press and social media has been overwhelming,” explains George Christodoulou, CEO of Village Cinemas. “With Sphera, we keep our company on the cutting-edge of innovation while maximizing our revenues, with a 50% increase in average ticket price over a 7-week span. Sphera is a highly-appealing concept described in Greece by leading print and online media as ‘an unprecedented viewing experience’ and ‘the best existing cinema auditorium in Athens with a sense of luxury, first-class approach and a sophistication in terms of design’.”

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