French Integrator ADDE Cinema Technologies Receives EclairColor HDR Certification

4 October 2018

Paris and Lyon-Villeurbanne (France) – 4 October 2018 / The EclairColor HDR cinema solution team (Ymagis Group - FR0011471291, MAGIS, PEA-PME, TECH 40) is pleased to announce today the certification of French integrator ADDE (Audio Visual and Development Enterprise). ADDE’s technical department completed its EclairColor HDR certification last week, which in return allows the company to sell, install and service EclairColor-compatible projection systems.

The EclairColor certification program qualifies third-party companies to oversee the installation of EclairColor-enabled projection systems following an extensive training process.

"We are delighted with this new cooperation with ADDE, one of the leading system integrators in France," explains Simon Eyriès, EclairColor Project Manager. "ADDE and Ymagis Group’s EclairColor certification program have mutual ambitions when it comes to quality, cost and innovation. This collaboration will allow us to extend our deployment of EclairColor-compliant projection systems, hence offering cinema exhibitors a larger selection of cost-effective, customized and optimum screening solutions. This marks another important step in the acceleration of the deployment of our HDR cinema solution in France and confirms our strategy to further open the EclairColor HDR business model.

“We are happy to be the first third-party integrators to have the opportunity to expand our service portfolio through this certification and offer our clients an even greater selection of technologies and services,” adds Marion Rosset, ADDE Chief Executive Officer.

EclairColor is a HDR solution that refines content within select display technologies. All types of cinemas, from independent movie theaters and regional chains to giant exhibition circuits, can be equipped with EclairColor HDR, whether standard-sized screens or Premium Large Format (PLF). The EclairColor-compliant equipment can be used to run EclairColor HDR mastered content as well as standard DCI content. To date, a total of 159 cinema auditoriums have been equipped with EclairColor HDR or are in backlog, including 57 in Germany, 57 in France, 21 in the United States and 7 in the United Kingdom. More information on EclairColor HDR is available at https://www.eclaircolor.com/

ABOUT ECLAIRCOLOR
EclairColor is a revolutionary HDR solution that combines a mastering process with select display system technologies from Sony Digital Cinema 4K, Barco/Cinionic and Samsung Electronics. EclairColor provides cinemas with unparalleled image projection technology. All types of cinemas - independent movie theaters, regional chains and giant exhibition circuits -, regardless of their screen size, can be equipped with EclairColor HDR. EclairColor technology was praised by moviegoers in an audience survey conducted in France by an independent body, L’Observatoire de la Satisfaction, which revealed 97.3% of moviegoers that attended the screening of a film in EclairColor intend to repeat the experience and over two thirds will be recommending it to their family and friends. Audiences spontaneously mentioned the beauty of the images, stating they are of superior quality, more colorful and brighter in comparison with a standard image. More importantly, the projection in EclairColor significantly increased the level of appreciation of the film versus a screening in standard format.  There are currently 159 cinema auditoriums equipped with the EclairColor solution in 15 countries including 57 in Germany, 57 in France and 21 in the USA. For more information, please connect to https://www.eclaircolor.com
 

ABOUT ADDE
A respected integrator and manufacturer of cinema equipment for over 30 years based in Villeurbanne, ADDE specializes in digital cinema with over 1,300 screens currently deployed and technically supported across France.


Source : EclairColor (Ymagis Group)