Weischer.Media Signs Ymagis Group’s MELODY TMS to its ‘CINEMA.RELOADED® ready’ Programme

14 December 2015

Hamburg (Germany) and Paris (France) – December 14, 2015 / Weischer.Media, a leader in the German and Swiss cinema advertising markets, and Ymagis Group (ISIN: FR0011471291, TICKER: MAGIS), the European specialist in digital technologies for the cinema industry, today announced that the 2.1 version of the Theatre Management System ‘TMS’ MELODY has been certified by Weischer.Media as ‘CINEMA.RELOADED® ready’, signifying that MELODY TMS is fully compatible with Weischer.Media’s sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED®, when interfaced with the required ONEDCN® pre-show system.

“We’re delighted to announce Ymagis’ MELODY TMS is joining the growing list of TMS that are fully certified as CINEMA.RELOADED® ready. This will help cinemas position themselves optimally for the digital advertising future that meets the needs of the advertising industry: more flexibility, transparency and accuracy,” said Stefan Kuhlow, Chief Digital Officer of Weischer.Media. He added, “So far, CINEMA.RELOADED® has been a very welcome innovation by our exhibitor partners and it has brought cinema advertising in Germany and Switzerland back to its old strength. We are dedicated to its future development and potential applicability to the wider markets.”

“It’s a great recognition for our company to receive the ‘’CINEMA.RELOADED® ready’ certification for our MELODY TMS and it assures exhibitors across Germany and Switzerland that our solution is fully compatible with Weischer.Media’s automated digital cinema advertising service,” explains Till Cussmann, Vice President of Ymagis Group’s Exhibitor Services. “Within a short period of time, we have been able to deploy 1300-plus of our MELODY TMS licenses at 191 cinema sites across Europe. We are also constantly investing R&D funds into our solution and adding new functionalities on an ongoing basis for seamless exhibition operations.”

“TMS solutions that are certified as CINEMA.RELOADED® ready provide reassurance to exhibitors that such an important element of their wider system is compatible with the current needs of a CINEMA.RELOADED® pre-show,” says Julian Pinn, Managing Director of Julian Pinn Ltd and strategic consultant to Weischer.Media. “The substantial adoption of this initiative by leading TMS suppliers has been very encouraging and the inclusion of Ymagis’ Melody TMS is further endorsement that such technical collaboration is of significant value to the exhibition industry."

“CINEMA.RELOADED® requires specific capabilities from the entire system from client to cinemagoer,” says Managing Director of Weischer.Media’s development partner Cinedavis, Dr. Marlon Teichfuss, who is also responsible for the ONEDCN® pre-show technology network and interfaces. ”Because of Cinedavis' long period of testing and cooperation with Ymagis and the ONEDCN® pre-show Interface, I can say today that version 2.1 of MELODY is CINEMA.RELOADED® ready.”

Weischer.Media launched its certification programme for TMS in June of 2014. The initiative is clarifying to exhibitors which TMS solutions are compatible with Weischer.Media’s sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED®. It is an evolving product from Weischer.Media that is prevalent across Germany and Switzerland that offers ever more intelligent and effective cinema advertising. It aims to rival the sophistication of digital on-line advertising whilst maintaining the classic qualities of cinema—adding proven value to the medium.