Ymagis Announces Agreement for Deployment of Eclair’s Digital Content Solutions in Turkey
New Agreement with Imaj, Turkish leader in the television and motion picture industries, will see the Group introduce EclairPlay in Turkey and offer a new complete content delivery solution in the region
Ymagis Group (FR0011471291, MAGIS, PEA-PME, TECH 40), the European specialist in digital technologies for the film industry, today announced the signing of a new agreement in Turkey by Eclair, its content services business unit, and Istanbul-based film & TV content services provider Imaj.
The partnership will allow Eclair to accelerate the Turkish deployment of its digital theatrical delivery solutions, including its EclairPlay content delivery platform.
Eclair and Imaj’s new joint service offering has been designed to meet the needs of film producers, distributors and cinema exhibitors in Turkey, who have expressed increasing interest in an alternative full-service digital content distribution solution.
Currently available in 12 countries (Germany, Austria, USA, Canada, Australia, Belgium, France, Spain, United Kingdom, Ireland, Denmark and Norway), EclairPlay has become, in a matter of months, the online content delivery platform of choice for industry professionals.
The EclairPlay solution offers cinemas access to a growing range of DCP content available for download, as well as all tools and content marketing materials necessary for successful programming and audience building in just a few clicks. Also designed to support content owners, EclairPlay helps build awareness of their overall brand and provides strategic exposure for content.
With the implementation of the platform in new territories such as Turkey, Eclair is actively pursuing the digitalisation of its services with its strategy involving the development and operation of cloud-based platforms. It is also in line with Ymagis Group’s strategic plan to focus Eclair’s efforts and investments on the development of its adaptation activities (subtitling, dubbing), digital distribution, preservation and content delivery to cinemas.